First of all let’s cover why would you need media coverage in the first place? To keep it short and straight to the point, media coverage creates power image and a standing point of strength and trust. Most people still look up to the business people and entities that are covered in the media. It is just good to have, and in fact traditional media coverage is much more respected than social media accounts.
Whether you are building a brand, trying to impress customers or professional clients, or you are raising funds, or perhaps just simply building your own profile you should be covered in the media, because it’s just a good advantage for whatever you do.
What are the Subscription Plans and their benefits?
We have 6 media channels that we offer monthly access to, based on a fixed subscription fee. A customer can subscribe for a monthly access on selected media channel or channels and publish articles and press releases even on daily basis. Subscription Plan provides customers ability to publish quantity. Customers can even publish multiple articles every day. This allows to maximize reach, branding and marketing efforts to best capabilities.
Subscription Plans are good for marketing agencies to be able to cover multiple clients on daily basis and provide clients with publications regularly while cutting marketing costs to the minimum. We provide variety of news channels, not 1 or 2, but 6 different international channels which can deliver a well diverse brand positioning for the company and uniqueness for the marketing strategy.
Subscription Plans are also beneficial to academia professors who may have a need to publish researches or various papers constantly. Nevertheless, entrepreneurs, business people and companies can take advantage of quantity content push at a minimal cost while extracting most value of diverse media channel marketing.
Subscription Plans are great way to publish a lot of content, frequently at a minimum fixed cost with enabled leverage option to resell article publishing to other third parties with ability to earn as an affiliate. Imagine having the power to offer guaranteed media publishing to others and charging them a fee which can be potentially higher one-off fee than for what you are paying your monthly subscription. It is a great way to earn and to build.
What is Enterprise Branding and how it works?
Enterprise Branding is a large scale media marketing organized campaign covering multiple high-end media channels in different continents at the same time. Enterprise Branding is more of an aggressive go to market push with focus on bringing content to as many people as possible within the specific target audience in the shortest period of time. The timeframes can be adjusted but we recommend to keep campaigns no longer than 3 months during which, try to get as many media publications as possible and get as many views and as much attention as possible.
Enterprise Branding is more of a premium product that comes with a price tag, at the same time the company’s image and point of view and perception towards third parties changes dramatically as company’s overall brand experience indulges in next level preservation. Fortune 500 companies, pre-IPO companies and other companies that are raising funds or trying to get customer attention by force use Enterprise Branding as means to promote themselves and stand out.
Enterprise Branding include running promotions and publications on world’s most reputable and known media channels such as New York Times, Bloomberg TV, CNBC, and many others. We also provide coverage in other regions of the world such as China, Europe, Africa, Latin America, Australia and of course including North America.
What to choose? Subscription Plans or Enterprise Branding?
It really goes down to the goals and budget. If you are starting off and have never done media marketing before, Subscription Plans offer a great introduction to the industry with more relaxed environment and expectations. If you are industry professional and you are looking to reach your target quickly and efficiently, you might want to consider Enterprise Branding if the budget allows.
However, even for new companies and new projects, that seek to enter market with dominance, we recommend Enterprise Branding as well because when you are entering into the market and you are serious about it, technically you have one shot, so you better make it count and don’t screw it up.
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